Why The Casino Industry Uses Movie-Related Themes

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If you have ever entered a casino, be it physical or online, then you would have probably seen movie-related themes and pop culture references from many familiar titles. For example, a slot machine or a roulette that has a James Bond theme. A Texas Holdem table that has a wild west theme. Most commonly, these themes have to do with elegance, poise, grace and wealth.

You might be wondering why do many casinos follow this pattern, and what do movies have to do with them. Well, it might be surprising that there are actually a bunch of scientifically proven good reasons for casinos to do this.

In fact, to answer your question, here are some of the ideas behind these motifs, and a few reasons as to why the casino industry can actually boost their business and attract new customers by using movie-related themes.

Trends and favourites

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Credit: Universal Pictures

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In order to stay relevant in this fast-paced society, the casino industry does not need to change the game, but their approach to it. Breathing a fresh breath of life into old casino classics, by giving it a new theme, or matching graphics, it is much more appealing for new players to use.

Successful online casinos are usually very quick to catch on to this trend, such as Casino Kingdom, according to a review by Casinoreviews, you can take a look at here. This not only has many themed slot games but a variety of welcome bonuses as well. One way that these online casinos keep up with trends is when a superhero movie comes out in cinemas, they will change the visuals, theme and play style to suit the current trend the best. Sometimes, only visuals are changed, but many online casinos go the distance and also offer real-life prizes that match up with the themes, making it even more enticing for new people to play.

As there are so many themes to choose from, online casinos can tailor an old and outdated gambling game into something that is fresh, new, and inclusive of everyone.

Which game uses these themes the most

casino 2 martin Scorsese

Credit: Universal Pictures

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Many, if not all casino games follow and use a certain theme. Most notably, slots seem to be the most popular and always seem to follow this trend. This is due to the fact that other games tend to mimic their real-life counterparts.

For example, live table games mimic what is in the movies, to make it seem like that is how it is. Thus, the house dresses in a tux, there are martinis served, and the people are generally very well-dressed. However, slots do not have the luxury of portraying this image through participation, so they have to rely on their visuals and animation.

For slots to be attractive, especially amongst all these new released games with tons of features, it has to offer something just as good, and in that case, it is engagement through animations, visual storytelling and vibrant music.

That is why most slots you see these days have a way to attract new customers, unlike old slots that are grey and boring, new ones look like they belong in a carnival. Even more so for online slots. In fact, some online slots even offer you things such as achievement bonuses, missions, achievements and even an in-depth gaming storyline.

Association and fanbase

How I Met You Mother Casino Episode

Credit: CBS Television Network

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It is psychologically proven that our environment as children, shapes our current personality and who we are today. When we were growing up, we were exposed to many forms of visual storytelling. From things such as movies to television shows and cartoons.

Psychologically speaking, when you are choosing a casino game, you would often opt to choose for something that you subconsciously feel a connection to. It might be due to the fact that these visuals that remind you of your childhood not only gives you a sense of familiarity but also of safety.

Furthermore, many movies, especially the good ones, have already garnered an existing fan base with a specific audience. The online casino industry usually communicates with these fans through a shared mutual interest, enticing cross platforms fans to try out their services. For example, a Star Wars-themed slot machine might entice a Star Wars fan to try the game out, even if he has never gambled in his life.

This sense of familiarity due to endorsement by iconic movie themes makes it more fun and engaging for players, especially if the theme is something that they connect to on a personal level.

What do you make of this story? Let us know in the comments below or on our Facebook, Twitter or Instagram pages! And if you enjoy listening to film podcasts, why not check out our podcasts, Small Screen Stories and Small Screen Film Club wherever you get your podcasts!



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