After many cinemas remained closed for the prior 5-month lockdown, some even remaining closed since last March until this week, a lot was riding on May 17th. With Sony Pictures undeterred to stick with a May release date for Peter Rabbit 2, and even moving it forward to May 17th, operators were thankful and excited.
Peter Rabbit 2, has so far according to released figures, dominated the box office at over 330 locations from Mon-Thurs alone. On the reopening this Monday the film took £226,840. Nomadland which is on Disney Plus took an estimated £96k, with Godzilla vs Kong sitting on £94k according to Comscore.
For Monday alone, the total box office figure was 66.4% of the equivalent date in 2019 which for context had Avengers Endgame and Detective Pikachu playing. Peter Rabbit 2 continued to lead at #1 across Monday, Tuesday, (taking another £150k) Wednesday and most likely Thursday too.
Today sees the new start of the theatrical week, however, there isn’t really a big release that will change the figures above, the most notable is perhaps Billie Piper’s directional debut Rare Beasts which was rescheduled from 2020.
Half-Term Hype For Pert Rabbit 2?
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Peter Rabbit 2 should hold across the next week into half-term when it should continue to get a new lease of life from the school holidays. Conjuring: The Devil Made Me Do It, and Cruella will launch on May 27-28th.
With 80% of cinemas in England, Scotland, & Wales now open, and Northern Irish cinemas due to open on May 24th, and an expected gross for this week sitting at £2-3m, UK audiences are seemingly ready to return.
Big news coming from Universal in the past 24 hours moving Fast & Furious 9 ahead in the UK a week to June 24th, now a day before the US in order to avoid a clash with Black Widow which will be a huge boost for cinemas.
Elsewhere in Europe, France began reopening its cinemas this past Wednesday and despite the 9pm curfews and distancing regulations almost 300,000 cinema-goers returned.
Have you been back to the cinema yet?
Will you be going in the next few weeks?
Let us know in the comments below.
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