No Time To Die, the 25th entry into the James Bond series, and the final appearance from Daniel Craig in the titular role has passed the local censorship checks and will open in the huge financial market that is China.
This is a huge boost to the film which really needs to deliver a significant return in box office gross after multiple delays.
Not to mention large marketing spends that were ultimately decimated due to the Covid-19 outbreak and a budget of over $200m.
The film will launch in many territories such as the UK from 12:05 AM on the 30th September with tickets set to go on sale at 7:30 AM on Monday 13th September.
Whilst a release date in China is unconfirmed, we can expect somewhere around the second week of October, as the first week is part of a Hollywood blackout.
No Time To Die vs Dune vs Venom
Credit: MGM Studios
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In the US the film will debut on October 8th, and we are set to see a huge tussle between No Time To Die, Venom 2 and Dune for audiences, screens and IMAX bookings as all 3 will compete around the same time.
The opening weekend for the previous film, Spectre in 2015 in China took a storming $44m across the territory & finished on $84m during its run.
Just before Spectre, Skyfall back in 2012 which grossed over $1 billion worldwide took a gross of $59m in China alone.
If No Time To Die can make anywhere close to these figures from China, it’ll be a huge advantage and make up at least 25% of the film’s budget.
With 70% of recent Bond films’ revenue coming from international markets outside of the US, it cannot be understated just how imperative having markets in Asia & Europe open is to the film’s success.
The total running time for the film is confirmed to be 163 minutes in total, the biggest of all James Bond films.
However whilst The Independent this past week stated many fans were complaining about the length itself, considering Spectre in 2015 was 148 minutes long, it’s unlikely real fans will mind.
A chance to see a long-awaited movie on the big screen, the 25th entry, and Daniel Craig’s last outing is too tempting to ignore.
Are you going to book a ticket for No Time To Die?
Are you going to give it a miss?
Let us know in the comments below, we’d love to hear from you!
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