It’s been revealed by Variety that Netflix is launching a new TV-style channel in France and they’re calling it Netflix Direct. This will be what Variety referred to as a “linear channel”. What does that mean? It means that shows will be aired like they are on a regular TV channel.
They’ll be time slots for different shows, which is supposed to help people who end up struggling with what to watch. Hopefully, this will end up stopping what people refer to as the endless scroll.
Anyway, back to this new TV-like Netflix channel. According to Variety, Netflix Direct will only be available to subscribers in France to begin with and they’re using the country as a testing bed for this new service. It’ll only air French, international and U.S. feature films and TV series that are available on the streaming service.
However, this new Netflix TV-style channel will only be available via the service’s web browser, which means that you can only access it via a laptop.
Netflix is trying out a new TV-style channel in France called Netflix Direct
Netflix revealed on their site that they chose France to test Netflix Direct due to the “consumption of traditional TV [in France].”
“In France, watching traditional TV remains hugely popular with people who just want a ‘lean back’ experience where they don’t have to choose shows,” said Netflix.
They continued: “We’re trying a new feature for our members in France – called ‘Direct.’ Maybe you’re not in the mood to decide, or you’re new and finding your way around, or you just want to be surprised by something new and different.”
What do you make of this news? Would you like to watch Netflix shows on a TV-like channel? Let us know your thoughts in the comments below.
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