6 Ways To Improve Black Friday Email Marketing


Black Friday is fast approaching. As the most important day of the year for retail and e-commerce businesses, you need to know how to maximize your email marketing to drive conversions and bring people to your brand as much as possible. If you don’t know where to start, read on – we’ll explore six email marketing ideas to boost Black Friday sales better than ever.

Send Emails Early


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It’ll do your store, online or otherwise, no good at all if you send Black Friday marketing emails on the Wednesday before the biggest shopping event of the year. In fact, it’s much smarter to send any marketing emails related to Black Friday early.

How early? Generally, you should send Black Friday marketing emails a month in advance. That gives your prospective buyers plenty of time to figure out their Black Friday shopping budgets. Plus, it allows you to send multiple emails in the run-up to Black Friday without spamming your email recipients.

Streamline Your Subject Lines

Your emails’ subject lines are arguably the most important elements. After all, subject lines oftentimes dictate whether emails are opened or sent straight to the digital trash can.

Therefore, your subject lines:

  • Should be short, sweet, and to the point. Try to make your subject lines short enough that they aren’t cut off in most email inboxes
  • Should be engaging and creative. They should use action words like “sale”, “buy”, and more 
  • Be unique enough that your prospective customers don’t immediately delete your generic emails away

There’s an art to creating the perfect subject line, of course. Use A/B testing to determine which subject line variations get the most traction with your target customers, then make all of your future marketing emails with the subject lines that perform the best.

Create Engaging Emails with Great Graphics

The most effective marketing emails have stunning designs, great graphics, and themed looks that immediately mark them as Black Friday advertisements. To get the attention of your target audience, use customizable email templates from tools like PosterMyWall. The right email templates will let you produce tons of stellar messages for use on your email marketing platform.

The best Black Friday marketing emails should:

  • Be eye-catching and engaging
  • Be easy to scroll through
  • Leave plenty of space to showcase your products 
  • Include calls to action in the subject line or in the email at least once
  • Include functional, urgent links to get people to visit your site or buy, buy, buy!

Be sure to use quality email templates found online if you don’t have experience in graphic design. It’s the best way to make sure your emails are as attractive as possible.

Keep it Urgent

No matter what you create for your emails, make sure all the copy in the marketing messages is urgent and direct. An urgent feel to a marketing email is more likely to result in a purchase than a relaxed, meandering message that doesn’t speak to the inherent urgency of Black Friday itself.

Keep referencing a countdown until the big day, such as, “5 days left until Black Friday…”, “3 days left to take advantage of this sale…”, and so on.

Offer Personalized Discounts/Suggestions

Personalization is king when it comes to marketing emails, and for good reason. People love getting personalized product suggestions or discounts they feel are tailored to their needs or previous purchases.

Always use personalized discounts or product suggestions when putting together Black Friday marketing emails. Furthermore, you should use your customers’ first and last names in the bodies of your marketing emails. This little touch makes your emails feel more personal and engaging compared to the dearth of advertisements your customers are likely to receive in the run-up to Thanksgiving.

Extend Deals to Cyber Monday

Lastly, consider extending any Black Friday email marketing discounts and deals to Cyber Monday as well. Cyber Monday is the biggest shopping event for e-commerce stores. It doesn’t make any sense to limit your product discounts or special deals to Friday when you could take advantage of a full weekend of increased conversions and more purchases.

However, you can make things more urgent and exciting for your customers by only announcing Cyber Monday extensions after Black Friday has concluded. Subject lines like, “Last chance to take advantage of this deal!” are excellent for squeezing out a bit of extra business before the weekend ends.

Make the Most of Black Friday with Email Marketing

All in all, your Black Friday could be a major success if you remember the above six strategies. Email marketing is the best way to bring people to an online store and a great way to drive conversions at a retail business with a strong email list. Buff up those subject lines, create some great email templates, and remember to offer personalized products to your customers for maximum engagement!


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