Clarkson's FarmThe Grand Tour

Amazon Sells The Grand Tour & Clarkson’s Farm European Licenses To Warner Bros Discovery


In a strategic move that has sent ripples across the entertainment industry, Amazon has inked a deal with Warner Bros. Discovery, licensing the European broadcasting rights for two of its most celebrated shows, The Grand Tour and Clarkson’s Farm, to the media giant for audiences in Poland and Italy. This landmark agreement, as reported by Digital TV Europe, marks a significant shift in the distribution landscape for these beloved series, previously exclusive to Amazon’s Prime Video platform.

Under this deal, Warner Bros. Discovery has secured the rights to the first two seasons of both shows from Amazon MGM Studios Distribution. For Polish viewers, The Grand Tour will find a new home on TVN Turbo, while Clarkson’s Farm will be aired on TTV and Metro. Italian fans, on the other hand, can look forward to The Grand Tour on MotorTrend and Clarkson’s Farm on DMAX. This acquisition adds a substantial 180 hours of screen time to Warner Bros. Discovery’s European offerings, diversifying its unscripted content portfolio.

A New Chapter for The Grand Tour and Clarkson’s Farm


Credit: Prime Video

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Expanding Horizons

This licensing agreement opens up The Grand Tour and Clarkson’s Farm to a broader audience, allowing Warner Bros. Discovery to bolster its presence in the European market. By bringing these shows to linear networks in Europe, the company aims to tap into the massive following these Amazon Originals have garnered over the years.

Beyond the Screen

The transition of these shows to Warner Bros. Discovery’s European networks is more than just a change of platform. It represents a strategic endeavour to enrich the content landscape with diverse and engaging programming. These series, with their unique blend of adventure, comedy, and reality TV, promise to captivate viewers across Poland and Italy, offering fresh entertainment options.

The Strategic Implications


Credit: Prime Video

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A Win-Win Situation

For Amazon, this deal allows it to leverage its successful original productions beyond its streaming service, introducing them to new audiences and potentially driving up Prime subscriptions. For Warner Bros. Discovery, it’s an opportunity to enhance its content library with proven hits, thereby attracting a wider viewership base and reinforcing its position in the competitive European broadcast market.

The Future of Content Distribution

This agreement between Amazon and Warner Bros. Discovery signifies a growing trend in the content distribution arena, where streaming giants and traditional broadcasters collaborate to maximise content reach and impact. It reflects the dynamic nature of content consumption today, where exclusivity gives way to strategic partnerships and broader accessibility.

Final Thoughts on the future of The Grand Tour and Clarkson’s Farm


Credit: Prime Video

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The licensing of The Grand Tour and Clarkson’s Farm to Warner Bros. Discovery heralds a new era of content distribution and consumption. It underscores the potential of strategic collaborations in the media industry, offering a blueprint for leveraging content across platforms to cater to the diverse preferences of global audiences.

As we look forward to the European debut of these shows on Warner Bros. Discovery’s networks, it’s clear that the landscape of entertainment is evolving. This partnership not only promises to deliver beloved content to new audiences but also sets the stage for future collaborations that can redefine the boundaries of storytelling and viewer engagement.

What do you make of this news? Do you think this could mean that Amazon might actually be thinking of making more episodes of The Grand Tour and Clarkson’s Farm in the future? We’d love to hear from you.

You can stream the latest episodes of both shows on Prime Video right now if you’re in the UK and the United States.